BUSINESS VS ART
“I want to become a painter. How do I do that ? With extreme difficulty and reality. Probably won’t be able to make a living, but you can make a life.”-Wayne Thiebaud
This project is a place connecting communities, people, places, and economic opportunity via physical spaces. It aims to develop a cross-faculty relationship giving birth to today’s artist and providing learning, selling and exhibiting environments, allowing them to make a living and live their lives to the fullest. This academy helps produce jobs and growth, to stimulate innovation, to fuel tourism, and to promote culture. Artist place-making for us means the artist buyer partnership resulting in public engagement and bringing in revenue making our project the epicenter of physical,social and economic change. The sub themes are carefully linked with the different parts of the site. First is Tension between art and business forming the program and major chunk of the site. Can this tension be harnessed ? Second, Synchrony, between these spaces. Third, harmonia, representing one big body consisting of smaller parts. Lastly, Amor, the landscaping that ties the whole thing together.
1.ARTIST PLACE-MAKING
2.MARKET ART
3.LINK ART & BUSINESS
This project is about cross-faculty relationships and, therefore, knowledge exchange spaces. The thing common between an artist and a businessman is ideas. The only difference is execution. These spaces include circulation and collaboration areas, which promote cross-pollination of ideas.
The Alexandra Parade Shot Tower is of State significance because it illustrates an age of industrial growth in Collingwood and the surrounding suburbs in the nineteenth century. The tower is all that exists now and is likely Australia’s tallest shot tower. The immediate site comes under general residential use. This is because the site is situated in a residential setting even though it is industrial in nature.
This multi-use space connects and hybridises the academic and creative environments. Here the landscape becomes an art marketplace for cross pollination of ideas, the roof garden an open-air auction house, the storage space an exhibition, and art: a life worth living.
The once- shot tower is revived to recycle rainwater collected from the roof, filtering it, and supplying it to the pipes for irrigation to the gardens below, and to once again rejoin the water cycle by concluding at the river on ground level. The archived factory roof is divinely transfigured into an auction garden nestled between various indigenous plants, promoting art of affordability for the masses. This was inspired by a planting species schedule.
